Interested in working at
BLACKDOORS
?
Senior Content and CRM Marketing Manager
Causeway Bay
HKD
25000
+
-
30000
5+ Years of Experience
CRM
Content Marketing
Who we're looking for

Are you interested in shaping the future of hospitality in Asia? Blackdoors is looking for a Senior Content & CRM Marketing Manager who wants to make their mark within the startup environment.

Who we're looking for

Are you interested in shaping the future of hospitality in Asia? Blackdoors is looking for a Senior Content & CRM Marketing Manager who wants to make their mark within the startup environment.

Perks
  • Dress code: casual
  • Layout: open plan
  • Features: table tennis, team events
  • Amenities: free food and drinks
Your Role
  • Excellent understanding of CRM principles in B2C environment
  • Benchmark customer engagement, and work with the data, UX and product teams to understand where to prioritise effort
  • Review and audit KPIs to ensure they are consistent and can be linked to business outcomes
  • Document and surface test results and lessons learnt which can be incorporated into future campaigns and used for training /workshops
  • Deep understanding of the full end-to-end campaign process in order to be able to consult knowledgeably with key stakeholders
  • Use insights from customer data, tests, and industry best practices to support brand teams
  • Provide recommendations where to drive customer value through personalisation solutions and testing• Develop processes for content scheduling, frequency rules, and data collection
  • Input into marketing automation software requirements gathering
  • Experienced in planning and implementing multi-channel communication journeys to on-board, engage, and retain digital audiences


Requirements
  • 5+ years of marketing experience with subscription and/or app-based business models
  • Excellent communication skills , planning & time management skills
  • Demonstrable ability to work across multiple fast-moving projects and multiple product teams
  • Ability to take the initiative and lead in ambiguous situations
  • Experience of business analysis techniques and project management methodologies (e.g. Agile)
About the Company

BlackDoors - A Home Sharing Platform by 5-Star Hoteliers. We are a group of techies & 5-star hoteliers who handpick and verify the best homes in the city operated by local hosts. We apply hotel hospitality to the experience where guests can enjoy 24 hour concierge, guaranteed clean listings, linens & essential toiletries as well as other awesome hotel-perks such as gym, business centre access, airport pick up, delivered meals, laundry, etc. So what you would expect from a hotel, you can expect from us! 

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