Interested in working at
Chengbao
?
Content Strategist Email and Customer Lifecycle Marketing
Wan Chai
HKD
+
-
2+ Years of Experience
Email Marketing
Project Management
Who we're looking for

Are you interested in cybersecruity? Chengbao is looking for a Content Strategist - Email and Customer Lifecycle Marketing who can help them pave the way to a more private and secure digital world

Who we're looking for

Are you interested in cybersecruity? Chengbao is looking for a Content Strategist - Email and Customer Lifecycle Marketing who can help them pave the way to a more private and secure digital world

Perks
  • Dress code: smart casual
  • Layout: lots of light with open space
  • Features: table tennis table, pull-up bars and powerful hardware
  • Amenities: free breakfast

Your Role

You'll work with the marketing and product teams to:

  • Plan and write lifecycle marketing email drip campaigns.
  • Integrate email with our other messaging campaigns to align and maximize impact on customer KPIs.
  • Work with our design and brand teams to make your campaigns come to life.
  • Work with developers to implement email drip campaigns.
  • Build and send surveys to existing customers to gain valuable insight for both Product and Marketing teams.
  • Optimize existing marketing campaigns with A/B tests on subject lines, content, audience segmentation, etc.
  • Constantly monitor, report on and analyze test performance.
  • Use email best practices and test results to improve marketing campaigns.
  • Communicate all email marketing plans to stakeholders including the Heads of Marketing and Product.
  • Edit and proofread non-marketing (i.e., transactional) emails sent to customers.
  • Manage email reporting and keep dashboards up to date.
  • Ensure all email copy is on-brand.
  • Perform other ad hoc writing, editing, and general marketing tasks as needed.


Requirements
  • 2+ years experience in email marketing, preferably with a software-as-a-service (SaaS) company.
  • Strong understanding of email marketing best practices, audience segmentation, customer databases, and A/B testing.
  • Excellent command of English writing and editing.
  • A conversion-oriented mindset. You enjoy increasing sales and the process that comes with it.
  • Natural ability to communicate empathetically with various current and potential customer segments.
  • Ability to collaborate across teams (product, engineering, marketing, and design).
  • Project management.
About the Company

Paving the way to a more private and secure digital world, Chengbao offers consumers in over 200 countries industry-leading cybersecurity software and services. Being an international tech company, Chengbao has a team of 300+ people worldwide and a core team of 70 based in Hong Kong.

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