Interested in working at
Chengbao
?
CRO Expert
Wan Chai
HKD
+
-
3+ Years of Experience
CRO
Web Optimization
Who we're looking for

Are you interested in cybersecruity? Chengbao is looking for a CRO Expert who can help them pave the way to a more private and secure digital world

Who we're looking for

Are you interested in cybersecruity? Chengbao is looking for a CRO Expert who can help them pave the way to a more private and secure digital world

Perks
  • Dress code: smart casual
  • Layout: lots of light with open space
  • Features: table tennis table, pull-up bars and powerful hardware
  • Amenities: free breakfast
Your Role
  • Drive and grow our conversion rate optimization (CRO) efforts.
  • Work closely with our Head of Marketing and business owner.
  • Coordinate with the PPC, social media, and SEO teams to optimize sales funnels for dozens of campaigns across web, mobile, and emails.
  • Implement processes to make sure we can run high-impact A/B tests continuously.
  • Measurably improve our overall sales and conversion rates.
  • Ideate world-class tests that move the conversion needle. Use your experience, research skills, plus the latest industry best practices to decide what to test.
  • Train and work with our design team to make your conversion improvement ideas a reality.
  • Within 6 months, ensure we can run, maintain, and analyze up to 50 split tests simultaneously across our website and emails.
  • Define what tools we should use.
  • Create reporting procedures and backlogs. Work with project managers and stakeholders to ensure we always prioritize tests with the highest impact.
  • Train other members of the marketing team to always think about conversion.
  • Define, set, and measure team-wide goals related to conversion rates.
  • Motivate the team to make your projects a reality.
Requirements
  • 3+ years experience in split testing and web optimization.
  • Some design talent. The ideal candidate can wireframe and create basic designs to demonstrate split test concepts to stakeholders.
  • Excellent English verbal and written communication skills.
  • You'll need to communicate effectively with marketers, developers, and product managers from a variety of cultures.
  • Ability to clearly define requirements and convey them in work tickets and briefs.
  • Solid Excel and reporting skills.
  • World-class command of web analytics.
  • Ability to multitask.
  • Attention to detail combined with an ability to see the larger picture of our business objectives.
  • A curious attitude that's driven by data.
About the Company

Paving the way to a more private and secure digital world, Chengbao offers consumers in over 200 countries industry-leading cybersecurity software and services. Being an international tech company, Chengbao has a team of 300+ people worldwide and a core team of 70 based in Hong Kong/

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