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Content Marketing Manager
Kwun Tong
HKD
+
-
5+ Years of Experience
Content Marketing
Copywriting
Fluent Chinese
Written Chinese
Who we're looking for

Coherent is a fast growing Hong Kong insurtech startup and is currently looking for a Content Marketing Manager to join the team and lead our content marketing efforts to build and solidify our reputation as the market leader in insurance technology. 

Who we're looking for

Coherent is a fast growing Hong Kong insurtech startup and is currently looking for a Content Marketing Manager to join the team and lead our content marketing efforts to build and solidify our reputation as the market leader in insurance technology. 

Perks
  • Attractive Compensation
  • Fun and flexible startup culture
  • Learning & sharing sessions Friday
  • Happy Hours
  • Medical benefits
Your Role
  • Own the content strategy and identify key pertinent thought leadership topics which Coherent can own and build our reputation as the leading expert in these areas of focus
  • Work closely with other marketing team members, product, data science, and other relevant teams to understand customer needs and product use cases
  • Create long-form and short-form content including blog posts, white-papers, articles, etc. to publish on owned and paid channels
  • Work with agency partner to develop video or static content to place on owned and paid channels
  • Lend support to other copywriting needs such as conference speeches, website updates, event collateral, award submissions, etc. as and when required
  • Work with cross-departmental teams to ensure that all content touchpoints align with Coherent’s brand and tone of voice
Requirements
  • Bachelor’s degree preferably in Marketing, Business Administration or Communications
    At least 5 years hands-on working experience in market research, content marketing and copywriting, preferably in insurance, tech or financial services companies
    Proven track record in producing long and short-form content – you must be able to product different types of content with ease
    Must be able to think creatively and strategically, and be a strong project manager with excellent attention to detail
    Strong interpersonal and communications skills and willingness to learn and grow \Excellent English and Chinese written and verbal skills
    Excellent English and Chinese written and verbal skills

Office Sneak Peak

Coherent

About

Coherent

Coherent is a Hong Kong insurtech startup that builds products to improve transparency, speed and efficiency throughout the insurance buying process, empowering insurers, brokers and agents to deliver superior customer experience.

Founded in 2016 with over 60 team members in Hong Kong and Shanghai, we build next-generation solutions to solve the toughest challenges that insurers and intermediaries face on a daily basis.

25/F, Two Harbour Square, 180 Wai Yip Street
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