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Content Specialist
Tin Hau
HKD
+
-
2+ Years of Experience
Content Marketing
Marketing Analytics
Fluent English
Fluent Cantonese
Who we're looking for

Are you interested in personal finance? CompareAsia Group is looking for a Content Specialistto join their team who wants to empower people to build healthier financial lives!

Who we're looking for

Are you interested in personal finance? CompareAsia Group is looking for a Content Specialistto join their team who wants to empower people to build healthier financial lives!

Perks
  • Join a fantastic team: Work with the top management of the company, with backgrounds from leading consulting, banking and start-up companies.
  • Learn: Work with a team with a proven track-record of building successful internet companies.
  • Have fun: A challenging, fun and international environment
  • Grow: Great opportunities for further career advancements, either within the regional group or in one of our country teams
Your Role
  • Research industry-related topics via multiple sources (interviews, online research, industry publications) to generate relevant ideas for new articles
  • Write well-researched, entertaining content related to personal finance management (credit cards, personal loans, general insurance, investments) that appeal to our audiences, attract customers and boost brand awareness
  • Recommend ideas for new content to meet users’ needs including, but not limited to, new topics, categories of content or media-type
  • Own the execution of content promotion tactics to generate more exposure for our content
  • Maintain accuracy of content using a CMS tool to update website
  • Write clear marketing copy to promote our products/services
  • Collaborate with developer and design teams to illustrate articles
  • Conduct simple keyword research and use SEO guidelines to improve traffic volume
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure content produced meets editorial and brand guidelines
  • Support occasional marketing, SEO and PR initiatives
Requirements
  • 2+ years of experience as a journalist producing content in Chinese for the local Hong Kong audience
  • Able to use data and reporting to track and improve performance of content produced
  • Good communication skills in Chinese and English
  • Digital-savvy, creative, love working in a team
  • Self-motivated, not afraid to learn and try new things
  • Ability to meet deadlines
  • Hands-on experience with Content Management Systems preferred
  • Interest in personal finance topics and prior experience as journalist preferred

Office Sneak Peak

CompareAsiaGroup

About

CompareAsiaGroup

CompareAsiaGroup is the largest personal finance platform in Asia. We are a team of 200+ people in 7 countries aligned around a shared vision to empower people to build healthier financial lives. We do this by connecting people to the best content and products for their needs, life stage and risk profile. We are currently focused on the banking and insurance sectors in Hong Kong, Taiwan, Singapore, Indonesia, the Philippines, Malaysia and Thailand. Headquartered in Hong Kong, we have established relationships with more than 100 leading financial institutions across Asia.

88 Hing Fat St
Tin Hau

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