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Content Editor & Strategist
Wan Chai
HKD
+
-
3+ Years of Experience
Copywriting
Content Strategy
Who we're looking for

gini is looking for an experienced writer and content manager who can make an immediate impact on demand generation for our B2B business and online acquisition for our B2C business.

Who we're looking for

gini is looking for an experienced writer and content manager who can make an immediate impact on demand generation for our B2B business and online acquisition for our B2C business.

What we are looking for

You will be responsible for writing, improving, and maintaining highly articulate, engaging copy to attract and nurture leads into paying customers. You'll be an integral part of the Marketing team. You'll use your superb writing skills for online communication in emails, website pages, brochures, case studies, sales presentations, advertisements, and more.


Energy, intelligence, and resourcefulness are not optional attributes for this role. We are looking for someone who is an experienced and passionate copywriter, comfortable writing taglines, and short and long-form for copy in English for all marketing channels. And excited about being a part of a fast-growing technology company.

What you'll be doing:
  • Lots of copywriting!
  • Documenting a content marketing plan.
  • Developing messaging frameworks to align with personas.
  • Play an essential role in evaluating the sales funnel and buyer journey to ensure
    content is addressing helping to drive growth.
  • Research and create downloadable content database growth and lead
    generation. You'll also collaborate with industry influencers, earn backlinks to support our SEO strategy, and produce excellent content that can be repurposed in a variety of formats.
  • Audit and improve existing content.
  • Work closely with the Marketing and Design team to improve conversion rates
    through content efforts.
  • Write everything from regular sales collateral, blog posts, social media posts,
    emails, brochures, and other sales collateral to support lead generation efforts.
  • Analyze data to improve the results of your work.
What we are looking for:
  • Bachelor's degree holder or above in Communications, Journalism, Psychology or related major is preferred
  • Minimum of 3 years of intensive experience writing sales and marketing copy, preferably in the finance and/or technology industries.
  • We can't stress this enough: excellent writing skills. Please submit writing samples with your CV.
  • Ability to generate original, compelling content on the spot.
  • Experience in content management, analytics, and automation is a big plus.
  • Independent, self-motivated, proactive, result-oriented, innovative. Can-do
    attitude.

Meet the Co-Founder

Meet the Co-Founder

Office Sneak Peak

gini

About

gini

gini is the first personal financial management app powered by bank-level security in Hong Kong. gini links together bank accounts to give users the full view of their financial situation, complete with insightful analysis, while curating offers from various sources to let them maximize the utility of their spending.

Basement, 27-30, Sau Wa Fong,
Wan Chai

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