Interested in working at
gini
?
Growth Marketer
Causeway Bay
HKD
+
-
1 - 6 Years of Experience
Digital Marketing
Growth Hacking
SEO/SEM
CRO
Who we're looking for

Do you want to help people manage their personal finances all in one app? Gini is looking for enthusiastic Growth Marketers to join their team to make an immediate impact on Gini’s offline and online acquisition strategy.

Who we're looking for

Do you want to help people manage their personal finances all in one app? Gini is looking for enthusiastic Growth Marketers to join their team to make an immediate impact on Gini’s offline and online acquisition strategy.

Perks
  • Dress code: casual
  • Layout: modern office, standing tables, ergonomic chairs
  • Features: game room, couches, beanbags
  • Amenities: free food/drinks
Your Role
  • Be a self-starter who can make an immediate impact on gini’s acquisition strategy
  • Understand the marketing funnel and how to optimise at each stage
  • Discover and experiment with new growth channels and audiences. Build processes optimise audience segments to structure & scale our most successful channels.
  • Identify and set key performance indicators (KPIs) for all programs, analyze channel and campaign performance
  • Execute and optimise measurable, results-driven, on-brand marketing strategies that support user across the funnel to improve acquisition and activation metrics
  • Analyse data to improve results of campaigns and work with manager on budget allocation.
  • Manage website conversion optimization, personalization, SEO, and more
  • Manage operational elements of campaigns and digital programs
Requirements
  • 1-6 years experience in digital marketing and a focus on measurable results
  • Obsession with data and strong analytical skills and ability to process and make decisions based on data and set quantitative goals
  • Strong examples of how they’ve contributed to growth with corresponding verifiable metrics
  • Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
  • Great communication skills
  • Self motivated and driven personality
About the Company

As Hong Kong’s first all-in-one personal financial management app powered by bank-level security, Gini offers a way for people to easily gain insights on their spending habits with automatic updates on all your transactions. The app is compatible with HSBC, Bank of China (Hong Kong), Citibank, Hang Seng Bank and Standard Chartered.

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