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Performance Marketing Specialist
Wan Chai
HKD
25000
+
-
E-commerce
SEO/SEM
Marketing Analytics
Fluent Mandarin
Fluent Cantonese
4+ Years of Experience
Who we're looking for

Are you data-driven and want to distrupt the fintech industry with an innovative fintech product? GoBear - Asia’sfirst and only metasearch engine for financial products - is looking for a Product Marketing Specialist to join their team.

Who we're looking for

Are you data-driven and want to distrupt the fintech industry with an innovative fintech product? GoBear - Asia’sfirst and only metasearch engine for financial products - is looking for a Product Marketing Specialist to join their team.

Our Culture

You’ll get to learn from a multi-cultural team of fin-tech disruptorsat one of the fastest growing online brands in Asia. Our work makes usinnovative, agile, brave and result-driven but we also just love what we do –and because we love what we do, we’re fun to be around (well, we think soanyway). We’ve got an open and transparent culture so what you see is what youget: we’re not cool with office politics. We value freedom and high performanceabove blindly following processes. In fact, we like it when you challenge ourprocesses. We also like it when you show curiosity for new ideas that make adifference. And, we love it when you discover practical solutions to toughproblems. We give lots of high fives for solving tough problems.

Your Role
  • You'll take lead on developing acquisition channel strategy and run always-on campaign operations and optimization for multiple products in the market
  • You'll expertlymonitor and manage campaign budget on a daily basis effectively in line withGoBear’s market strategy and KPIs
  • You'llcontribute in planning and delivering successful digital marketing campaignsand tactics to drive online traffic and leads; incorporate a range oftechniques including paid search, SEO, display, retargeting and banner ads todrive leads and conversions
  • You'll be incharge of campaign management – manage ongoing placement of advertising andtraffic generation initiatives, including vehicle management, tracking codetagging and marketing deployment
  • You'll strategize and create A/B testing and re-marketing tactics for any campaign toachieve optimal performance
  • You'lldevelop and maintain good relationship with traffic partners
  • You'll workclosely with the Hong Kong team to ensure overall traffic and conversiontargets are met
  • You'll analyze and produce actionable channel performance reports on a regular basis to ensure continuous data-driven optimization

 

Requirements

Got skills?

  • You bring in at least 4 years of relevant experience with proven record of achievement on traffic acquisition, preferably in e-commerce industry; Promising candidates with less experience will be considered as Traffic Acquisition Specialist
  • You have a fabulous command over English and Chinese languages (written & oral)
  • You are analytical, with a strong ability to draw insights from traffic and campaign trends and developing effective tactics
  • You have hands-on experience of mainstream advertisement management, remarketing and web analytic tools like Google AdWords, Facebook, Google Display Network (GDN),Yahoo! Search Marketing, DoubleClick, Google Analytics, Similarweb, etc.
  • You have above par (advanced) Microsoft Excel skills including ability to work with large data sets
  • It'll be awesome if you have some hands-on experience on SEO!

 

Does this sound like you?

  • You have a data-centric approach to improve the metrics
  • You are always willing to go the extra mile
  • You have excellent time management and prioritization skills
  • You “get things done”
  • You are always-learning, with an appetite for knowledge, discovery and learning new things
  • You are kind and fun to work with

Office Sneak Peak

GoBear

About

GoBear

GoBear is Asia’s first and only metasearch engine in financial products. It was founded based on the simple premise that a consumer should find freedom and ease in choosing complex financial products like insurance, credit cards and loans. Headquartered in Singapore since early 2015, GoBear has continued to expand in Malaysia, Philippines, Thailand, Indonesia and Vietnam.

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