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Demand Generation Director
Kwun Tong
HKD
+
-
8+ Years of Experience
B2B
Sales
Who we're looking for

Are you interested in providing a better transport experience for Hong Kongers? Gogovan is looking for a Demand Generation Director that can help them achieve their mission - to explore and expand the frontiers of freight!

Who we're looking for

Are you interested in providing a better transport experience for Hong Kongers? Gogovan is looking for a Demand Generation Director that can help them achieve their mission - to explore and expand the frontiers of freight!

Perks
  • Free snacks, drinks and fruits
  • Allowed to work from home remotely on selected days
Your Role
  • Define the demand generation strategy for our B2B segments in APAC, working closely with the existing brand marketing, growth marketing and sales teams.
  • Partner with other go-to-market functions to develop the integrated marketing strategy, including messaging, content, and channel mix.
  • Responsible for optimizing B2B marketing ROI by managing budget, determining the appropriate inbound/outbound channel mix, forecasting, measuring analyzing, and reporting on the impact of demand generation.
  • Own quarterly and annual demand generation targets.
  • Collaborate closely with Growth Marketing team to determine the most effective digital advertising mix to drive inbound interest and outbound engagement.
  • Collaborate closely with SDR and sales operations leaders to drive aligned strategies and achieve shared pipeline goals.
  • Manage demand generation budget including monthly forecasts, ROI analysis, and recommendations for optimization.
  • Work with Sales and Marketing leadership on creative strategies for improving pipeline velocity.
  • Mentor, motivate and develop the Demand Generation Team to ensure that they are set up for success.
Requirements
  • Bachelor's degree or equivalent practical experience.
  • 8+ years of experience building B2B demand strategies and driving pipeline creation at fast growing companies.
  • 4+ years of experience with building and leading diverse teams to meet the demands of a rapidly growing business.
  • Experience driving inbound and outbound demand gen efforts with MQL/SAL goals.
  • An established track record of successful lead generation, nurture, and drip marketing campaigns.
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length.
  • Strong analytical skills; ability to partner with Marketing Operations to analyze program performance and apply insights to optimize programs.

Office Sneak Peak

Gogovan

About

Gogovan

The first app-based platform for transporting goods in Asia, GoGoVan was launched in 2013 to revolutionise the way customers and drivers interact. The app connects individuals and businesses directly with thousands of drivers to redefine everyday logistic needs by providing a convenient and efficient service.

19/f Fun Tower, 35 Hung To Road,
Kwun Tong

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