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Content Marketing Manager
Kowloon Tong
HKD
+
-
5+ Years of Experience
Content Marketing
Copywriting
WordPress
Fluent English
Who we're looking for

Are you energetic and have a strong sense of leadership? Lalamove is looking for someone to join their team as a Content Marketing Manager.

Who we're looking for

Are you energetic and have a strong sense of leadership? Lalamove is looking for someone to join their team as a Content Marketing Manager.

Perks
  • Unparalleled growth and development opportunities
  • Weekly team activities such as football, basketball and squash, Friday jam sessions and weekend outings such as hiking and squid fishing
  • Spacious and bright office featuring large whiteboards, bean bags and lounge areas, providing perfect spaces for innovation and brainstorming
Your Role
  • Manage all content workflows related to our Website and App store including frequent audits, updates & future planning
  • Guide city marketing teams by providing content production & amplification frameworks
  • Create, deploy & update content tones, voice & guides of Lalamove based on the direction of the Lalamove Brand
  • Driver regional content marketing efforts by producing frequent content that positions Lalamove as No 1 default choice for delivery
  • Provide editorial governance and stewardship so all content from Lalamove is consistent with our brand voice, style and tone
  • Identify & improve driver funnel by deploying experiments across paid & drip marketing campaigns
  • Build and maintain a strong growth marketing culture by promoting experiments & data digs
Requirements

The must-haves

  • Problem-solver: To be able to identify & anticipate problems in order to be both proactive & reactive
  • User Empathy: To be be able to think from a perspective of a user & write that speaks to the audience
  • Excellent writer: You have a knack for producing great & impactful content
  • High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects
  • Data Driven: To utilize existing data on hand to make informed decisions
  • Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time
  • Collaborative mind-set: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets

What you'll need

  • 5+ years experience in implementing successful content marketing strategies in a Technology company
  • A creative and strategic wordsmith who has experience creating content for various target audiences, demographics and verticals and also enjoys exploring innovative ways to express brand values and positioning through content when promoting Lalamove
  • You have an expert grasp of English and enjoy understanding the nuances of language in general. You have an ability to take marketing ideas and understand how copywriting, and channel-specific content can help tell a compelling story that is applicable even at a global level
  • You are a multitasker, able to manage and lead a team to complete multiple time-sensitive projects yet are also able to work both independently and in close collaboration with a wide variety of stakeholders
  • You can tie your content production results back to data where possible and have the ability to analyze, present and improve online content and social performance using analytics to drive content strategy
  • You are extremely familiar with content management systems such as Wordpress, Hubspot etc

Meet the Managing Director of International

Meet the Managing Director of International

Office Sneak Peak

Lalamove

About

Lalamove

Originally founded in 2013 as EasyVan, Lalamove is Asia’s leading local delivery platform with a presence in more than 120 cities. Lalamove’s mission of making local delivery faster and simpler is driven through harnessing the power of mobile internet to bring the sharing economy to logistics. In the past 5 years, more than one million customers and hundreds of thousands of professional van, motorcycle, lorry and truck drivers across the region have used Lalamove to help their business grow. Lalamove revolutionizes the local logistics landscape with innovations such as instant order matching, GPS vehicle tracking, 24/7 services, and drivers rating. Not only does the service help fulfil customers’ business needs, it also makes our cities greener by helping drivers optimize their work which ultimately means we need fewer vehicles on the road.

Unit 403, Innocentre, 72 Tat Chee Ave
Kowloon Tong

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