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Senior Content Marketing and Social Media Manager
Wan Chai
HKD
+
-
Bachelor's Degree
10+ Years of Experience
Content Marketing
Social media
Who we're looking for

We're looking for a Senior Content Marketing and Social Media Manager to join our exciting team!

Who we're looking for

We're looking for a Senior Content Marketing and Social Media Manager to join our exciting team!

Perks
  • Great benefits - Work from home policy, Birthday leave and Medical, dental & life insurance, etc.
  • Agile working space - We've built our state of the art offices with different spaces for different kinds of work. You don't have fixed workspaces. Instead, we encourage collaboration to increase teamwork and to build trust-based relationships. Need a space for your stuff? That's ok - we have lockers! And if you need some time out, we have spaces for that too.
  • We do not have a formal dress code. You should dress however you feel most comfortable with neat, casual in mind. If you're going to be customer facing, just check in with your Manager on expectations.
  • Well equipped open plan pantry with coffee machine, fresh fruit, drinks and snacks!
Your Role
  • Drive all content initiatives across multiple platforms and formats to increase interest, engagement, sales, retention and positive consumer experiences
  • Direct, drive and lead the overall content marketing strategy for the company with the objectives to build audience database and establish brand positioning in the market
  • Lead the ideation and development of creative content in all forms to drive new consumer acquisition and engagement
  • The individual would be an expert in content and channel optimization, apply brand consistency across assets and segments
  • Identify and leverage industry and macro trends to inform and position story narratives and content themes that elevate the company’s brand as an industry leader
  • Analyze content initiatives for performance against key metrics and continually identify opportunities for optimization, repackaging, republishing and retargeting through structured testing;
  • Collaborate with:
  • digital marketing team to ensure effective and efficient content distribution that would drive inorganic audience growth; derive in-depth data analytics and insights about the audience driven by content marketing;
  • editorial team to create content synergy and build opinion leadership
  • creative team to ensure content materials are consistently aligned with the brand image
  • business team to explore content monetization opportunities
Requirements
  • B.S. in Journalism, Marketing Communications, Business and related field; MBA in Marketing is a plus
  • 10+ years of experience as a leader in digital and social media business driving multi-channel content creation
  • 5+ years of experience with content production directly or with an agency
  • Successful track record of growing traffic, optimizing conversions and increasing user engagement in digital and social channels
  • Solid knowledge in online business and possesses a data-driven mindset
  • Someone who has 'get it done' mentality and can manage through ambiguity

Office Sneak Peak

REA Group

About

REA Group

REA Group (ASX:REA) is a leading global digital property business currently spanning six countries and employing more than 1,400 talents. Within Hong Kong, REA Group operates the prominent portal squarefoot.com.hk as well as Asia’s longest established global property expo, SMART Expo. The brands collectively aim to help consumers along all stages of their property journey using innovative technology and products as well as connecting them to great property agents and developers. REA Group is here to help people buy, rent and share better.

15/F, YF Life Tower, No. 33 Lockhart Road
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