Interested in working at
WorldFirst
?
Assistant Marketing Manager
Causeway Bay
HKD
+
-
2+ Years of Experience
CRM
Copywriting
Fluent English
Fluent Mandarin
Fluent Cantonese
Who we're looking for

Are you a self-motivated and driven individual? WorldFirst is looking for a Assistant Marketing Manager to join their rapidly-growing team.

Who we're looking for

Are you a self-motivated and driven individual? WorldFirst is looking for a Assistant Marketing Manager to join their rapidly-growing team.

Perks
  • A competitive salary, commensurate with experience
  • An excellent benefits package including Mandatory Provident Fund; health, dental and life insurance; enhanced maternity and paternity leave policies
  • 20 days holiday, birthday day off, charity leave, 3 life event days during your career with WorldFirst
  • Perks, including: free breakfast, Friday beer fridge, business casual dress code, annual company parties – and more!
Your Role
  • Responsible for ongoing yearly CRM campaigns (activation, reactivation, nurture, referral, upsell etc.), from working with the Head of Marketing to plan, to building, executing and then reporting
  • Responsible for scheduling, testing and deployment of all direct mail and email campaigns, making sure all relevant tracking measures are implemented
  • Identification and sharing of lifecycle best practices across regions
  • Work with Head of Marketing on the identification and sizing of key lifecycle opportunities to drive improved business outcomes
  • Reporting and tracking on KPI performance of the regional lifecycle programs against a consistent segmentation framework
  • Be comfortable managing multiple regional projects at the same time, ranging from big to small with varying complexities
Requirements
  • Previous CRM marketing practitioner who understands the end-to-end value chain of marketing operations
  • You’re into your numbers – you’ll be data-driven and comfortable with reporting and analytics as the campaigns and projects you run will have a demonstrable impact on the business
  • You need to be organized, there is a lot going on and being comfortable with prioritization of work is essential
  • You should be comfortable being able to write and edit Chinese and English copy, fluent spoken English and Chinese
  • You must have at least 2 years of direct marketing experience, ideally with a degree in marketing or business related discipline
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