Using CANOPY helps us tap into first class digital and tech talent


Hiring Success Story
Key Takeway

An innovative way for us to attract the best talent

Using CANOPY helps us tap into first class digital and tech talent

We are the world’s leading chemicals company with 110,000+ employees around the world. We have many competitors and many people might think of us as a traditional business in a traditional industry. However, we have a strong strategic focus on digital and technology solutions and an innovative culture with a compelling employee proposition to help us stay ahead of the game. CANOPY helps us showcase this to attract the best candidates.

We are implementing our 4.0 digital transformation project across our whole business and an important part of that is using innovative new ways like CANOPY to attract the best talent

Onis Wong
Regional Talent Acquisition and Employer Branding, Asia Pacific



Hong Kong

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF started doing business in the Asia Pacific region more than a century ago. In Asia Pacific, BASF has a production network of more than 100 sites, serving customers in 38 markets.

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